Jack Miles
Opinion
25 March 2022
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Thirty-nine years ago, David Ogilvy highlighted a number of issues he had with research. They’re all still pertinent, says Northstar’s Jack Miles.
Opinion
06 May 2021
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Humour has an important role to play in effective advertising, but don’t just ‘do a funny ad’, warns Jack Miles – put some serious thought into it.
Opinion
14 October 2020
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Al and Laura Ries wrote The 22 Immutable Laws of Branding 22 years ago. Immutable – “unchangeable over time” – is a big word to use in a book title. But it’s accurate in this case, even though today’s marketing tactics and tools are unrecognizable compared to 1998 – the
